
The New Face of Real Estate – How Tier 2 and Tier 3 Cities are Becoming Hotbeds for Commercial Development
India’s commercial real estate scene is undergoing a generational shift – quite literally. With the rise of Gen Z, born between the mid – 1990s and early 2010s developers are reimagining how and where they invest. No longer confined to the metro bubbles, commercial projects are now booming in Tier 2 and Tier 3 cities, driven by the evolving aspirations of a young, digital first India. The Gen Z Effect